Winning Sales

Over the last 22 years Fred has travelled round the world 14 times visiting 36 countries and worked with over 10,000 salespeople

He has taken some of the things that really make a difference in modern selling and put these in his book 'Selling Through Partnering Skills’.

These ideas form the basis of how sales professionals involved in B2B sales can develop their approach and ensure it is up to date and has maximum impact.

He believes that people can get better through learning and sharing, and that with better collaboration we can really make a difference.

‘Selling Through Partnering Skills’ looks at the evolving world of sales and sets out what people need to do to refine their approach. It explores how they can take it to the next level through understanding partnering intelligence (PQ) and using the innovative VALUE Framework.

Classic, Consultative, Value Based and Enterprise selling are all considered using existing and more modern thinking, together with advice on practical application of the most relevant techniques.

Put simply, it helps individuals and businesses improve how they sell in the modern sales environment so they will achieve better results.

Selling Through Partnering Skills

Learn about the evolving world of sales and what people need to do to refine their approach. It explores how they can take it to the next level through understanding partnering intelligence (PQ) and using the innovative VALUE Framework.